There is a new launching pad available for companies looking to validata new products before sending them to market. The Innovation Marketplace is a web-based system that collects data on new inventions and products, and helps to determine the strengths and weaknesses for them. The system went active on April 20. It is part of the Eureka! Winning Ways program, which helps businesses brainstorm for new products and test out ideas through a simulation and expert analysis. The system helps companies hone product ideas cheaper than building a prototype. The Innovation Marketplace is available on a stand-alone basis for companies that already have ideas and are not in need of brainstorming sessions. The system helps project a first-year revenue for an idea.
